B2B Lead Generation Services – Going Beyond Telemarketing

Not all telemarketing companies lack the flexibility get with the times. If anything, the rise of newer communications technology (like those provided by the internet) only add to their arsenal and enable them to evolve into companies with more sophisticated lead generation methods.

A short example of this development is found in companies specializing in getting software leads for corporation management systems (e.g. ERP, HR, CRM etc). Like most B2B industries, suppliers of these kinds of software have difficulty in generating leads constantly to avoid running out of work once certain development or implementation projects are finished. It might not even matter if they invest in precision methods like B2B telemarketing or personalized email invitations. If they don't have the experience themselves or they invested a lot less than what they should've, they'll be making mistakes like bad cold calling techniques or violating DNC regulations (in the case of countries like Canada and Australia who are very protective of such lists).

This is where these newly developed telemarketing companies really start to distinguish themselves. For instance, you now have lead generation companies combining both emails and phone calls to gradually qualify prospects. You have telemarketing firms employing web designers and SEO specialists in order to attract decision makers who surf the web for software solutions. Companies who are telemarketing in Australia now approach first with other methods but only to set a phone call right after.